Company: on which social network to be present?

There is no longer any doubt that social media is a necessary marketing tool for any company that wants to remain relevant and visible in today's busy online world. In fact, 92% of marketers say that social media has helped to increase exposure, which means that if you don't use social media to its fullest, you are missing out on a huge opportunity. But getting started can be difficult, and even something as simple as choosing a social networking platform can be more complicated than you think. There are thousands of social networks to choose from, in this article we help you choose the one that's right for you.

REFINE YOUR CHOICES

There are social media platforms for everyone and everything, including those for connecting people with common interests, similar hobbies, comparable demographics, and much more. The fact is that there are far too many social networking sites to have a presence on all of them, and your time would be better spent focusing on the sites that receive the most traffic. Of all social media sites, the best in terms of monthly active users include Facebook, Twitter, Instagram, LinkedIn and Pinterest. There are many advantages to using social media, but it's important to have specific goals before moving forward. On the one hand, your goals will help determine not only the social platform you choose, but also the content you create, the audience you target, etc. On the other hand, your goals will help determine the content you create, the audience you target, etc. Knowing the needs, desires and habits of your audience and customers will increase traffic to your site and increase sales.

THEN DETERMINE WHICH CHANNELS YOUR AUDIENCE IS ALREADY USING

The point of social network marketing is to put you in contact with your best audience, so it is not advisable to choose a platform where your audience doesn't work. Unfortunately, your prospects won't start using the social network of your choice just because you've created a profile. Instead, it's a much better idea to analyze the platforms that your audience prefers and to implement yourself on the networks they already use.

FINALLY, LOOK AT THE TYPE OF CONTENT YOU TYPICALLY CREATE.

Different types of content work best with some social media platforms, so it's essential that you consider the type of content you like to create that works best with your brand. Instagram, for example, is image-based, so it may not be the right choice if most of what you create is long text content such as white papers. The type of content you create will depend on a number of things, including your industry, brand and target audience.